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Work with Customer Success team to deliver ‘on-demand’ training materials for new clientsĮxcellent written and verbal communication skills in English and a demonstrable ability to produce engaging content
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Identifying, measuring and reporting regularly on campaign metrics and their progress towards wider business targets (Pardot, Salesforce, Google Analytics, GotoWebinar, Twitter)Īssisting with organizing and promoting in person and online events (such as conferences), in collaboration with central marketingĬontinue to maintain an awareness of market developments, including competitor activities, needs of customers, advances in technology, and professional and academic trendsĮstablish and maintain processes to link product releases and updates with marketing activities and sales support materials
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Own and update marketing web pages (Knowledge Portal, Blog, Landing pages etc) Tracking campaign performance and managing and routing leads in SalesForce, ensuring best practice is maintained in data capture and campaign attribution Working collaboratively with the central marketing teams on Pardot and Salesforce campaigns, and with our product specialists to promote our webinar program and customer use casesĮffectively managing the marketing budget, spend and forecast for Figshare Prioritizing marketing activities with support of the Commercial Director based on commercial need and return Supporting the business with retention and upsell opportunities by running campaigns to existing customers
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Localising campaigns to ensure marketing efforts are properly targeting regional drivers will be necessary in this role Ownership of achieving targets requires a strong ability to work independently and take responsibility for your own success.Ĭreating and implementing multi-channel campaigns, both paid and organic, across all product and business segments, with a strategic focus on repositories for Institutions (whether Academic or Gov&Fun)Ĭrafting relevant and engaging digital content to raise awareness and nurture customers through the marketing to sales funnel pipeline, to create qualified leads and early stage sales opportunitiesįigshare has a strong presence in the UK, Netherlands, the APAC region with rapidly growing success in North America and the wider EMEA region. In addition, this role will be responsible for line managing an in-house designer. By owning the budget and lead targets, the Product Marketing Manager will work collaboratively across a matrix environment, leveraging relationships and capacity from the central marketing team at Digital Science. The role is responsible for creating and delivering Figshare’s marketing strategy across email, socials, events and paid advertising. Reporting to the Commercial Director, the Product Marketing Manager will drive commercial growth by delivering effective lead generation strategies.
Responsible for Figshare’s brand awareness and lead generation, focusing on Figshare’s commercial enterprise offerings across the Academic, Government & Funder, Publisher and Pharmaceutical markets, globally. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. We believe in better, open, collaborative and inclusive research. We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We are Digital Science and we are advancing the research ecosystem.
If you are strong in problem-solving, teamwork and have the right personality for the job, then apply for the position of Product Marketing Manager at Digital Science today!
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Growing your career as a Full Time Product Marketing Manager is a great opportunity to develop excellent skills. We are hiring a focused Product Marketing Manager to join our amazing team at Digital Science in New York, NY.
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